It belongs to the family of non-transitive games in which choosing second is not a disadvantage, but rather a way of responding to the rival sequence with a better one.
Penney's game
Riddle statement
Two players take turns choosing a sequence of three coin outcomes.
Then a fair coin is tossed repeatedly until one of the two sequences appears for the first time as a consecutive block.
Whoever chose that sequence wins.
The first player has chosen:
heads, heads, heads
You choose later.
Which sequence should you choose to maximize your chances of winning?